California Green Industry Council objectives:

• to serve as a forum for the Green Industry in matters of common interest and to strengthen the bonds of our industry by increasing and facilitating inter-association communication and interaction.
  
• to increase public and industry awareness of the Green Industry and its role with regards to economic, cultural, social and environmental benefits to California and its population.
  
• to address industry-wide issues such as legislation, regulations, ordinances, guidelines and where feasible, arrive at a collective Green Industry position on such issues, and take appropriate measures.